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PrideMarch.NYC

PrideMarch.NYC

Fifty years ago, the Stonewall Uprising sparked the modern-day LGBTQ+ liberation movement — creating a blaze of activism and awareness. To shine a light on the milestones and sacrifices that brought us to this moment, we created a way for the community and its allies to bring the story of NYC Pride to life.

Pride M(ar)ch is an augmented reality experience, narrated by Gerald Busby who witnessed the movement firsthand. Our virtual journey recounts the rich story of Pride with help from a cast of colorful Icons who represent each defiant decade.

www.pridemarch.nyc

Credit:

GCD: Resh Sidhu

CD: Sergio Vilatimo

Art Direction/Design: Antione Christian

Lead 3D Artist and Animation: Cody Rubino

Assistant 3D: LungYi Lin

Character Design: Resh Sidhu , Antione Christian, Cody Rubino, Abby Kalen

UI: Gabriel Beck

VO: Gerald Busby

Agency: AKQA