PrideMarch.NYC
Fifty years ago, the Stonewall Uprising sparked the modern-day LGBTQ+ liberation movement — creating a blaze of activism and awareness. To shine a light on the milestones and sacrifices that brought us to this moment, we created a way for the community and its allies to bring the story of NYC Pride to life.
Pride M(ar)ch is an augmented reality experience, narrated by Gerald Busby who witnessed the movement firsthand. Our virtual journey recounts the rich story of Pride with help from a cast of colorful Icons who represent each defiant decade.
www.pridemarch.nyc
Credit:
GCD: Resh Sidhu
CD: Sergio Vilatimo
Art Direction/Design: Antione Christian
Lead 3D Artist and Animation: Cody Rubino
Assistant 3D: LungYi Lin
Character Design: Resh Sidhu , Antione Christian, Cody Rubino, Abby Kalen
UI: Gabriel Beck
VO: Gerald Busby
Agency: AKQA