NIKE X NBA
Nike came to AKQA NY to design, build and launch their first ever connected jersey. Every Nike NBA Connected Jersey comes built with a personalized digital experience, unique to every single player and team in the league.
As lead motion designer I worked with the design and UX team at AKQA to craft overall UI animation, custom intro animations for each team, and title/outro animation for global launch film.
Credit: Johnny Budden (Group Creative Director), Carlos Matias (International Design Director) Tim McDonell (ACD), Felipe Yamaoka (Art Director), Antoine Christian (Art Director), Devin Altman (Copywriter), Evan Dunn (Senior Copywriter), Khoi Phan (Senior Art Director)